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Consumerism dominates Onam

Onam--Consumerism dominates festival of flowers in Kerala

If local flowers like 'thumba', 'mukkutti', 'thulasi', 'kashithumba', 'shamghupushpam', 'krishnakireedam', 'chembarathi' had in the past enjoyed a prominent presence in the 'pookkalams', they have now been replaced by costly and exotic flowers like tube-rose, aster, gladiolus and so on. Colourful flowers like 'vadamulla,' 'arali,' 'jamanthi,' and lotus are also on huge demand.