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Consumerism dominates Onam

Onam--Consumerism dominates festival of flowers in Kerala

As fast-paced urbanisation and deforestation have taken a huge toll on local flowering plants, Keralite rely almost entirely on Tamil Nadu and Karnataka for flowers to make 'pookkalam'. Dealers source a variety of flowers from places like Thovalai in Kanyakumari district in Tamil Nadu, which was once part of the princely state of Travancore. Flowers are mainly arriving from Thovalai and Tiruchendur in Tamil Nadu and places near Bangalore in Karnataka where they are cultivated on commercial scale.