Paint company Kansai Nerolac Paints Ltd (KNPL) announced its association with Sunrisers Hyderabad franchise as 'Official Sponsor for the 10th edition of the Indian Premier League (IPL), which begins here on Wednesday.

This year, the defending champions will carry Kansai Nerolac's logo on their helmets as part of this association, according to a release.

Speaking on the association, KNPL Director Decorative Anuj Jain said: "We are delighted to associate with Sunrisers Hyderabad, a team known for an excellent blend of talented players who gloriously won the IPL title last year.

"Our association with Sunrisers Hyderabad resonates with the values of reliable performance against all odds and embodies the spirit of teamwork and simplicity."

Commenting on the association, Sunrisers CEO K. Shanmugam said that it is proud to "partner with such a prestigious brand".

The alliance with Sunrisers Hyderabad is the second such association in a row for Kansai Nerolac. In 2016, the company associated as official sponsor with Gujarat Lions. Nerolac will continue to be associated with the Rajkot-based franchise for this year's edition of IPL as well.