The effect can be very well witnessed across dating platforms as they experienced a vast surge in new user signups from all over the country. Dating app QuackQuack saw a whopping 300 percent increase in signups from smaller cities and towns and that took their current user base to 11 million. The platform added the last million users in just 115 days and in the past one year they added around 3.40 million new users.

 

"2020 has been the year when virtual dating was accepted by masses among the desi singles. We witnessed participation from people of all age groups and geographies. What's pleasing to see was the huge growth in participation of users from small towns & cities and in the near future we are expecting the number to shoot up even further," says Ravi Mittal, Founder of QuackQuack on the growing culture of Online Dating in India.

 

"With the COVID danger still hanging in the backdrop and social distancing norms still in place, we are expecting the coming year to continue to reap good results for online dating as users are much more comfortable in interacting virtually. If 2020 was the starter, 2021 will be the main course for daters!," he adds.

 

To analyze this growing trend of online dating, QuackQuack closely monitored 50,000 of their users for 3 months straight and they have come up with the dating trends that will be followed in the industry in the coming year.

 

 

 

Online Dating will continue to prosper in Tier 2 & 3 cities

 

The months long isolation and social distancing has compelled the users from smaller cities to come online in search of their love interest. The app on-boarded 70 percent of their new users from such cities and the trend is expecting to grow further as more & more people start adopting the culture of Virtual Dating.

 

The era of commitment is back again!

 

There has been a welcome surge in people who are looking for meaningful relationships. With more time in hand, users are willing to go that extra-mile in order to know their counter-part and are engaging with the profile of their interest for hours. It was revealed that the average time a user spend on their app is 11 minutes.

 

Average age of user is expected to drop

 

The current average age of users on QuackQuack is 25 years, that has dropped from 29 just a few years back. The average age is expected to drop even further as more and more youngsters adopt the culture of Online Dating.