The association with Messi marks a significant achievement for an Indian company, propelling them as one of the licensors of the global development of the new range of different product categories under Messi's brand. Commenting on the association, Anjana Reddy, Managing Director, Collectabillia was quick to acknowledge the mammoth tasks involved with this association. "While working with some of the biggest names in India, over the last few months, we have the knowledge, the expertise and the confidence to start working with global heroes, and there was no better hero to mark our foray on a global market other than Leo Messi," Reddy said.