Rural India on road to prosperity

However, Credit Suisse believes it is still early to say whether the cycle has turned and things will pick up from here on. The survey shows there has been a sharp fall in consumers wishing to buy unbranded items. "Indians are among the lowest consumers of items such as beer, spirits, meat and cigarettes, have the lowest access to the Internet, and while improvement is seen on these parameters based on this year's survey, there is still a long way to go.