India may face water-scarcity by 2020

Despite numerous efforts to conserve water India may become a water-scarce country by 2020. The scarcity of water will put pressure on the industry which will face increased pressure to conserve water, said a study. "Nearly 50 per cent of villages do not have any source of protected drinking water. Rapid population growth, coupled with mass industrialisation, expanding agriculture and urbanisation, has resulted in an increase in competing demands for water resources," said the study 'The Business Case for Water Disclosure in India said,' by global NGO CDP.