For most Indians brands are 'aspirational symbol'

The study looked into 13 dimensions: impact of the brand's 'Marketplace' benefits alongside its impact on 12 different areas of 'well-being' (personal and collective), for a comprehensive view of its effect on quality of life. The sixth edition of the Meaningful Brands study measured 13 dimensions and covered 700 brands and over 1,34,000 consumers in 23 countries.