For most Indians brands are 'aspirational symbol'

More and more consumers in India now prefer to go for branded products, with 82 per cent of them looking at brands as aspirational symbols and improved standard of living, according to a recent study. "About 82 per cent consumers in India are increasingly expecting brands to enhance personal well-being as brands become aspirational symbols of their improved standard of living. The global average is 70 per cent while Asia's average is 77 per cent," according to Havas Media Group's '2013 Meaningful Brands' study.