Speaking on the occasion Anurag Rajpal, Director and CEO, American Swan said, "It gives us immense pleasure to present this one-of-a-kind online reality show which brought together beauty, glamour and digital media acting as an apt medium to connect with the youth. We are proud to initiate and conceptualize this unique format which provided the right platform to the youth to showcase their ability and talent. This activity has generated a lot of buzz online and has been an instant hit amongst our digitally savvy target audience."