Talking about the price range of the products, he says that a set of 10 sandstone diyas would cost Rs 480, a set of 20 LED lights for Rs 300 and the bamboo trays for Rs 500. Does pricing play a crucial role in creating the demand for eco-friendly products? "The green products can be expensive for the Indian market that is still price-driven. But opting for a greener option is more of a mindset, than anything else. If one can shell out a huge sum for a movie in a multiplex or a brand, then people need to know that most of the eco-friendly products are premium products.