Apart from providing an environment-friendly alternative to people, the pollution-free products are also turning out as effective means of livelihood for the poor sections of the society. "We have launched the wax project this Diwali, wherein, we are bringing out eco-friendly candles made by the under- privileged mothers of Jagadamba camp slum in South Delhi. Up cycled and molten candles are made by them out of waste materials," says Kanchan Rana of Green The Gap, which sells eco-friendly products.