Hero’s fuel economy claim is misleading: Honda

"All these improvements brought by Hero could improve the mileage phenomenally," the spokesperson added. Honda, however, is unconvinced. "Idle stop start system has been introduced by Honda for over 15 years now. We are aware of its capability to enhance fuel efficiency and respect introduction of the similar technology in India," Kasa said, adding "the combination with this base engine and new idle stop start system may not enable the user to reach the claimed mileage in actual riding environment in India". Refuting the assertion, the Hero MotoCorp spokesperson said: "While the mileage obtained by actual users may differ due to several variables such as driving habits, road and traffic conditions, fuel quality, maintenance practices and loading pattern etc, the customer would still benefit from much higher fuel efficiency as compared to other competing products." On Hero's argument that Honda was questioning the standards and regulations set up by Indian government, Kasa said: "iCAT is a widely respected body, and we completely abide by its assessment...We believe that it is the manufacturer's responsibility that the data which is filtered down to the customers is relevant to real-life in everyday scenario." Honda Motorcycle and Scooter India, the wholly-owned two-wheeler arm of Honda directly compete with Hero MotoCorp in both motorcycles and scooters segment in India. While the Indian firm is leader in bikes segment, the Japanese company is number one in the scooter category. In 2010, Munjals-promoted Hero Group and Honda had agreed to end their 26-year-old relationship, with the Indian partner agreeing to buy out the latter's 26 percent stake in erstwhile joint venture Hero Honda for Rs 3,841.83 crore. The Hero Group and Honda held 26 percent, each, in Hero Honda that started operations in 1984 to become the world's largest two-wheeler maker.