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- BMW launches new ‘6 Series Gran Coupe
Currently, it is at number three behind Audi and Mercedes in the luxury segment in terms of volume. In the race for the number one spot, Mercedes has toppled Audi in the first quarter of 2015 with a massive 40 percent rise in sales. While Mercedes-Benz sold 3,566 units during January-March, Audi sold 3,139 units during the period at a growth of 15 per cent. BMW hasn't shared its sales figures for the quarter yet. Currently BMW sells more than a dozen models in India out of which eight assembled locally at its Chennai plant, which has an installed capacity of 14,000 units per year at three-shift schedule. It is focusing on increasing localisation of content in India. BMW India began operations in March 2007 and has since then invested Rs 490 crore.